Strategy-led
brand partner

We craft memorable brand experiences for leading luxury brands
Our Story
At F7RST, we transform the way luxury brands show up across the digital world.

Our team has a healthy obsession with strategy-led media. We live it, breathe it, and completely embrace its ability to capture the heart of your brand.

By uniting our passion for brand strategy and media, we transform brands into memorable experiences that lead to sustainable growth.
diversity & inclusion
We're a proud Minority and Women Owned Business and our people are at the heart of what we do: a creative agency that fosters excellence through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose. This means hiring and nurturing talent across all spectrums. Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mission of Making Brands Memorable.
Leadership
Axel Amor
Founder & Chief Visionary Officer
Axel, a global visionary, hails from Los Angeles and excels in crafting striking visual narratives to fuel innovation in luxury brands. His passion lies in connecting diverse talents worldwide with organizations seeking fresh perspectives. Leading imaginative media strategies, Axel guides teams to nurture long-term organic growth by enhancing brand allure, inspiring steadfast loyalty, and forging profound connections. His work showcases significant contributions with industry giants like Chase Bank and VISA. Axel's artful blend of business acumen, technical expertise, and creative finesse consistently make for impactful business solutions.
Aalyah Amor
VP of Marketing Communications
Aalyah, an LA native with vibrant Latin heritage, specializes in powerful communication that propels projects, and drives meaningful business results. Aalyah thrives in high-stakes environments, navigating the nuances of stakeholder interactions, and ensuring organization-wide operational efficiency.